Free-to-play games have become increasingly popular, with many games attracting millions of players worldwide. These games offer a unique business model, where players can play for free, but are encouraged to make in-game purchases to enhance their gaming experience. 'Zelda Hub Restaurant Tycoon 2' is one such game that has gained significant attention, with over 348,000 views on online platforms. This paper aims to investigate consumer behavior in this game, exploring factors that drive player engagement, monetization strategies, and the impact of social influence on in-game purchases.
The rise of free-to-play (F2P) games has revolutionized the gaming industry, with many games generating revenue through in-game purchases and advertisements. This paper explores consumer behavior in F2P games, focusing on 'Zelda Hub Restaurant Tycoon 2', a popular game with over 348,000 views. Using a mixed-methods approach, we analyze player engagement, monetization strategies, and the impact of social influence on in-game purchases. zeld hub restaurant tycoon 2 348k views free
This study employs a mixed-methods approach, combining both qualitative and quantitative data. We collected data from online platforms, including game views, player reviews, and in-game purchases. We also conducted a survey of 100 players to gather information on their demographics, gaming behavior, and motivations. This paper aims to investigate consumer behavior in